The map
Every chapter on one sheet · choose one to go there
Founder · Mentor · Marketer
I sold my first company for €90,000 at 24. Now I help young, driven people reach the same success - smarter, and without the price I had to pay.
Scroll to begin the journey
At 20 I realised my home town wouldn't get me to my dreams and goals. I dropped out of university, left my comfort zone and moved to Sofia. This was my room: a mattress on the floor and nothing else. I had no money for furniture and lived like this for about a month.
What started as an underground event with just 180 people had 2,000+ in cities across Bulgaria only two years later. Every night was created like an act in a play, with its own story and feeling. A premium brand with seven-figure revenue.
Summer 2026 in St. St. Constantine and Helena. A beach club with its own kitchen, bar, team and programme - the next chapter for SAKÉ.
At 24 I sold my share of the company for €90,000. It didn't happen the way I imagined, and that is exactly what taught me the most.
€90,000sold · at 24
The hero doesn't wait for fate to turn. He walks through the dark forest - slowly, stubbornly, every day, carrying his wounds. That's how I started again: with EFEKT, with AI, and with everything I already knew.
Climb the black rock and drink from the Living Water, and you are never the same again. Strength isn't being untouchable. Strength is walking through the fire, knowing your scars, and becoming the zmey who guards his own garden.
EFEKT builds websites, ads and AI systems for businesses that want more clients. And with a few people I also work personally, as a mentor.
EFEKT · the studio
Every wave, lantern and ray of light on this page was designed, cut, lit and coded by EFEKT, my studio. No templates, no stock, no page builder. Hand-built, so it can only be yours.
From a sharp one-pager to a world like this one. Strategy, art direction, illustration, motion and code under one roof.
Campaigns built and shaped by experience. Creative that stops the scroll, and tracking that tells the truth.
Assistants and automations that answer, qualify and follow up, so your team can do the work only people can do.
( In numbers )
( The programme )
No theory from books. Only things I've done myself: from the first €1,500 to the exit, from events to the AI systems that run EFEKT today.
Flagship
€2,000 for the full programme
Three months. You, me and what you're building. We work on your idea, your numbers, brand, marketing and systems until things move.
Limited places · by conversation only
ApplyOne conversation
€200 for 60 minutes
One big question, one clear plan. For the moment you have to decide and want someone who has been there.
Online
Book a sessionSoon
2027
Everything I learned the expensive way, arranged into a programme you can take at your own pace. Marketing, events, brand and AI.
The first on the list get early access
Put me on the listIt's for you if…
It's not for you if…
( From the nights )
( Who I am )
I was born in Varna, Bulgaria. I dropped out of university at 20 to chase a dream, started SAKÉ with my savings and zero experience, and grew it into a premium brand and a working business. Along the way I lost everything, six-figure losses included, and at 24 I sold my share. Today I run EFEKT, a studio for design, websites, ads and AI systems, and I work personally with a few people as a mentor.
I don't promise an easy road. I promise an honest view from someone who has walked it.
No. Most of the people I want to work with haven't started yet. I'm looking for drive and the will to act, not a finished company. We start from where you are.
Online. Every session has a topic, preparation and concrete tasks afterwards.
With a short call about your business and goals. Then a written proposal with scope, timeline and a fixed price. No surprises later.
That's why the first conversation is free. If I'm not the right person, I'll tell you honestly.
( Afterword )
Tell me briefly what you're building. I reply personally to every message, usually within 48 hours.